OpenMinds HK
Branding by Youtube for Sex Topic - Gain 120K Views on Youtube
The Challenge
• To create brand awareness and educate the public on the knowledge of premature ejaculation without mentioning the brand name.

The Solution
• Utilised an educational approach targeted towards both genders.
• Produced 3 videos where conceptual ideas and storyboards are developed to illustrate premature ejaculation.
• A customised walkthrough page is created, with interactive infographics, a video section and gender-based FAQ and Quiz
that leads to a call-to-action to the eCommerce store.
• Implemented conservative ad buying on YouTube.

The Result
• 120,000 Views on YouTube for the 3 videos
• 3 Countries Adapted the idea
client size CLIENT: Menarini
industry focus INDUSTRY: Health Care & Life Sciences
client size CLIENT SIZE: Enterprise
service SERVICE: Advertising & PPC , Social Media Content Development , Social Media Account Management , Social Media Analytics , Social Media Paid Advertising , Web & Online Branding , Ad Campaign
category TYPE: 2D Animation , Commercials , Corporate Video , Promotional Video , Sound & Music Design
location LOCATION: Malaysia
audience TARGET AUDIENCE: Corporate Communications , Men
Take Control
Youtube Video