OpenMinds HK
Branding by Youtube for Sex Topic - Gain 120K Views on Youtube
The Challenge
• To create brand awareness and educate the public on the knowledge of premature ejaculation without mentioning the brand name.
The Solution
• Utilised an educational approach targeted towards both genders.
• Produced 3 videos where conceptual ideas and storyboards are developed to illustrate premature ejaculation.
• A customised walkthrough page is created, with interactive infographics, a video section and gender-based FAQ and Quiz
that leads to a call-to-action to the eCommerce store.
• Implemented conservative ad buying on YouTube.
The Result
• 120,000 Views on YouTube for the 3 videos
• 3 Countries Adapted the idea
CLIENT: Menarini
INDUSTRY: Health Care & Life Sciences
CLIENT SIZE: Enterprise
SERVICE:
Advertising & PPC
, Social Media Content Development
, Social Media Account Management
, Social Media Analytics
, Social Media Paid Advertising
, Web & Online Branding
, Ad Campaign
TYPE:
2D Animation
, Commercials
, Corporate Video
, Promotional Video
, Sound & Music Design
LOCATION:
Malaysia
TARGET AUDIENCE:
Corporate Communications
, Men