Digital Business Lab
Influencer marketing for AIA - Received 1 Million Visitors
Client: The AIA Great European Carnival

We established win/win partnerships with over 30 influencers and media partners who are well known on Facebook, Instagram, Youtube and Weibo in Hong Kong. The Carnival received around 1 million visitors.
client size CLIENT: The AIA Great European Carnival
industry focus INDUSTRY: Financial Services
client size CLIENT SIZE: Enterprise
service SERVICE: Advertising & PPC , Social Media Content Development , Social Media Account Management , Social Media Analytics , Social Media Paid Advertising , Web & Online Branding , Social Media Brand Fidelity Management , Retail Branding , Retail Environment , Ad Campaign
location LOCATION: Hong Kong SAR
audience TARGET AUDIENCE: B2C , Corporate Communications , Influencer Strategy , Local Expertise , Parents , Women , Men , Teenagers , Children , Young Adult , Mass Public , Professional , High Income , Middle Class , Adult
Tags
AIA
Influencer marketing
KOLs
Facebook
Instagram
Social Media
Youtube
Weibo
Skills
Social Media Strategy