Market Insight
Feature Article July 19, 2019
IT/ Digital
【網店攻略】6個網店不營利的原因
成功、有持續盈利的網店取決於成本的控制和營銷策略。然而有很多其它因素亦會影響網店的盈利表現。以下會簡略網店不營利的一些常見原因。
經營網店的道理也是一樣要在成本的控制和營銷策略間取得平衡。雖然網店的主機託管(Hosting)成本比優質舖位的租金便宜得多,但經營網店不如傳統商店般有著地利優勢,即是說優質舖位雖貴,卻因人流之利,省卻大筆的營銷成本。而網店則無可避免的要在營銷上下足工夫才能突圍而出。
有些網店初哥以為在社交媒體定期發文就可以帶動人流量,最後大多是門可羅雀。問題是你的網店有沒有一個全面而有效的網上營銷策略。「全面」的意思是說營銷策略必須立體,在不同渠道爭取曝光率,之間又環環相扣,相互帶動增加效益。
Video / Motion
View all
影片營銷沒有因電視廣告的衰落而走下坡,反而變得更蓬勃,因為製作一段網上影片、社交媒體影片的難度比電視廣告低得多,而且成本又較電視廣告低。入門門檻降低了,使影片營銷成為更成功的新時代營銷渠道。
Learn More
Viral Marketing & Video: the key to success in digital marketing
Learn More
How to Produce 【Animated Explainer Video】? A must know for businesses
Design / Innovation
View all
As VR technology matures, it will become the main tool for commercial projects and creative marketing. This time, 2Easy certified VR service provider IOIO was invited to interview to understand the new trends of VR in the commercial market in the coming year.
Marketing
View all
Online marketing approaches are diversifying. From the old-school Google Ad and Facebook Ad to the rising Instagram and Snapchat, how can companies effectively utilize online marketing strategy to increase profits in the challenging year?
IT/ Digital
View all
成功、有持續盈利的網店取決於成本的控制和營銷策略。然而有很多其它因素亦會影響網店的盈利表現。以下會簡略網店不營利的一些常見原因。
Learn More
聘用本地網站開發公司 Vs 海外公司的優劣
Learn More
How Online Retail E-Commerce Use 【Web Design】 to Improve Online Store Sales
Learn More
【E-Commerce】香港和新加坡的網店與實體店的共存模式
Learn More
如何開發一個像Airbnb般風行世界的【共享經濟平台網站】?
More Market Industry
Browse our market industry on the professional services, plus more
Wait! Would you like to have an assistant to collect relevant quotations and speed up your procurement work for free?
Provide your email and we will assist for FREE.
No. I don't want to save time and don't need assistance.