Facebook Ad Cost & Pricing】
Hong Kong Facebook Marketing Price Guide 2019

Facebook is the most popular social media platform in Hong Kong. It has the most users and massive amount of data which is inexhaustible for analysis.
These data include statistics for user likes, site clicks, habits in activities participation, incomes, online shopping habits, etc. When these are used appropriately, clienteles and revenues will grow tremendously.

【Facebook Cost, Rate Comparison】

Low cost Average cost High cost
Monthly budget (custom) From HK$15,000 to HK$30,000 per month From HKD 40,000 to HKD 80,000 HK$80,000 or more
Copywriting Included Included Included
Image Generally included Included Included
Video Additional charge Additional charge Generally additional charges
Result analysis, report General analysis report Detailed analysis report Detailed analysis report
Project period There are no restrictions, but we recommend trying 3-6 months first to see how effective it is. There are no restrictions, but we recommend trying 3-6 months first to see how effective it is. There are no restrictions, but we recommend trying 3-6 months first to see how effective it is.
Suitable for Preliminary trial/Initial growth Medium-sized business/Substantial growth Medium to large enterprises/High growth
*Substantial service details are subject to the signed contract
Why is 2Easy superior to other platforms?
Sparkrasie
1. Personalized recommendation
Several services matching platforms in the market adopt a first-come-first-served system, that means, clients receive bids from quick responding service provider, but not the right one. We believe that it's not an appropriate matching system when comes to Facebook advertisement projects, as they are more complicated and do not meet clients' needs. 2Easy guarantees personalized recommendations, we recommend 2-3 most suitable marketing agencies according to customer needs. If clients are not satisfied, we follow up to ensure customer satisfaction.
Cyberport
2. Only quality agencies exclude freelancers
Unlike other service matching platforms, they do not have quality control over their service providers. You can only find excellent quality Facebook marketing companies on the 2Easy platform excluding Freelancer. All company portfolio and service quality are certified by the 2Easy strict quality assurance team.
What are the potential risks searching for Facebook advertisement agencies online?
In general, 7 out of 10 business clients are dissatisfied with the service providers they find. Different from other low-skilled services (such as appliance repair and cleaning), Facebook ad is varied and complicated. Service providers claim that their services meet clients' need. In fact, customers do not understand service providers' skills, past clients, previous experience, etc. There are plenty of agencies in the market, and 2Easy is a third-party appraiser to verify their quality with a full grasp of the market information. We follow up with projects of different clients, allowing us to gain a wealth of experience and Insider information to handpick the most suitable agencies for our customers, thus greatly reduce the risk of project failure.
Facebook advertising involves skills and professions from different fields. These skills include creating graphic designs for advertisement, techniques in video production, maintaining public relations, data analysis, manuscript writing, strategizing and planning of marketing and so on. However, not every Facebook marketing company provides the same service. Some of them are more specialized in certain type of trades than others. 2Easy understands the requirements of our clients and recommends the most suitable service providers.

Charges for Facebook Marketing:

The charges typically consist of 2 portions: Management fees and Facebook advertising fees
Most Facebook marketing companies will customize their pricing and service package according your trade, requirement and budget. The price will depend on the scale of project and cost of labor such as number of posts, any video production, challenges in public relations, etc. On average, the monthly fees are between HKD 9 000 and HKD 50 000.

Features and Services of Facebook Marketing:

Facebook advertisement helps you to achieve your desired results through the set-up of different marketing objectives. These results include raising brand awareness, increasing web traffic, enhancing level of engagement, reaching out to potential customers, increasing conversion rate, etc. You can create the most effective marketing objectives based on your trade, target audience, advertisement graphic, product, service and many other factors.

The key services are setting sales target and strategy, creating marketing content, business analysis, social media analysis, social media management and public relations and more. Facebook advertisement has three key features. It builds online followers for future promotion and a brand to raise its awareness. Then, it generates web traffic that can be converted into sales.

Additional Services for Facebook Marketing:

When there are expenses other than Facebook management fees, additional charges may apply to the clients. Some examples of these operation expenses are such as prize giveaways, video productions, street surveys and others.

Facebook Marketing Payment Schedule:

In general, Facebook marketing services are charged in stages.
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.

2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)

3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved.

4. Service completed
If the client is satisfied with the service, a new contract can be signed to extend the service.
Hire a Facebook marketing company
Free to receive and compare quotes from Facebook marketing companies
Portfolios
Client Reviews
WCT Group 's Assistant Manager A&P WCT Malls , Josephine Ng

Openminds Resources handled our shopping mall social media assets. We are satisfied with their performance and Openminds Resources are capable of keeping up with the trend.

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Zero Finance Hong Kong Limited 's Marketing Executive , Silvia Lam

Kickads handled our Facebook Ads. They always think and provide effective suggestions from our point of view. Our goal is to drive more sales. Their plan and suggestions are all about driving more sales. They helped us to do a campaign and the objective is to drive more page likes. They just spent little budget and reach our target. We are satisfy with it.

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Lab Concept at Lane Crawford 's Vice President , Morgan Tan

DBL was attentive, proactive and shared useful insights about digital marketing and often went over and beyond what their scope of work called for, to ensure our work was completed in a timely manner.

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FAQs
Frequently Asked Questions (FAQs)
QUESTION 1:How can 2Easy helps finding Facebook marketing agencies?
There are three key reasons:
1. 2Easy accurately assesses the pros and cons of different agencies and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for agencies without expertise. The quality of most Facebook marketing agencies sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each agency by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.

2. 2Easy can recommend the most suitable comapnies based on clear understanding of client needs:
Each company has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent agency with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agency for each task, greatly reducing time, cost and risk for the client.

3. Data-driven developer appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view company ratings and reviews to identify the best agency for them. We also collect data from all our comapnies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the Facebook marketing agencies we recommend.
QUESTION 2:Which type of company is the 2Easy platform most suited for?
1. SMEs all the way to large multinational companies:
2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g.monthly budget less than HK$4,000), we recommend sourcing for independent freelancers.

2. Customers who need multiple quotes at the same time:
Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple agencies for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate companies for submissions.

3.Companies sourcing for new Facebook marketing agencies:
It is a norm for companies to rotate through different Facebook marketing agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative agencies who will help you push the boundaries.
QUESTION 3:How much does Facebook marketing cost?
There are two associated fees: The advertising cost on Facebook and the management fee charged by the marketing company. Facebook makes the advertising costs, which accounts for 70% - 85% of the total bill. The client's budget decides the final amount of advertising costs. Marketing companies make 15-30% of the final bill, named management fee. In general, the experience and capability of a marketing agency determines their charges.
QUESTION 4:Do you still need Facebook marketing when working on SEO?
SEO and Facebook marketing are entirely different, but they are complementary strategies. Your marketing campaign can potentially achieve the best result if you improve the web contents through SEO, optimize the website structure and then run an aggressive promotion campaign on Facebook. By doing so, whenever new products launched, they will gain the highest exposure.
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