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Facebook and Instagram Marketing Campaign for Sheraton Grand Macao to Gain More Likes and Followers

Sheraton Grand Macao – 3rd Anniversary Cross Platforms Campaign

Client : Sheraton Grand Macao

Digital Platforms :

Instagram & Facebook Application

Campaign Objectives :

Increase fans and followers on Sheraton Grand Macao Social
Hotel Platforms

Encourage participation and convert Facebook fans to Instagram via campaign

Increase the viral effects and engagement via Facebook and

Instagram sharing

What's about?

The cross platform campaign aims to celebrate the 3rd anniversary and becoming a “Sheraton Grand” property. It aims to recruit fans and draw more “Likes” and “Followers” on Sheraton Grand Macao Facebook Fan Page and Instagram official account. In addition, it helps to encourage participation and drive traffic to Sheraton Grand Macao by viral effects.

“Hide & Seek @Sheraton Grand Macao” campaign goes from Instagram to Facebook. User need to find the hidden codes in the Instagram photos and register through the campaign link. User stand a chance to receive 50% off on dining, a limited Ambassador Suite offer or a free upgrades to brand new Executive Deluxe Suites.