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Promotion Campaign Website for Hung Fook Tong to Increase Brand Exposure and New Product Awareness

Hung Fook Tong – Golden Milk Tea Photo Competition Campaign Mini Site

Client : Hung Fook Tong

Digital Platforms :

Campaign Mini Site

Campaign Objectives :

Increase Brand Exposure & New Product Awareness

Enhance Fans Engagement and Create Viral Effects

Draw Fans Number & Enquiry about New Product

What's about?

This campaign mini site aims to recruit fans and draw more people “Like” Hung Fook Tong Facebook Fan Page. It also helps to promote and boost awareness of newly launch Golden Milk Tea. To enhance customers’ knowledge concerning product and the brand, users can read detailed information and share to friends to gain extra game points.

User has to select a group to join before uploading a photo with Golden Milk Tea on the mini site. They then need to decorate the photo with Hong Kong style stickers so as to compete in the photo competition. Top winner in Individual Group will get a Canon digital camera as rewards, while top 30 users will get movie tickets instead. As for Company Group, top 10 users who get top votes will get free tea sets for the company as rewards.