Eyedropper Creative Limited

客戶背景

Please describe your organisation.

Not able to disclose.

機會／挑戰

What challenges were you trying to get Eyedropper to solve?

You know, having too much work is a great problem. We always need a Hong Kong local person who is able to speak, write, communicate and translate into Mandarin fluently as one of our clients was Mainland Chinese. Also, I gave birth at that time so I have to take care of him. Until we met Marilyn from Eyedropper, she is a great help for us!

解決方案

Please describe the solution that Eyedropper provides in detail?

The free press publisher, HK01 decided to open a HK01 café in Wan Chai. They were looking for someone who can provide branding, cafe product packaging, photography and interior graphic elements services. It was a big project. We needed someone who can manage the whole project, from starting to the end. In short, we not only needed a designer, but a creative project manager handling the entire project. Eventually, we got Marilyn from Eyedropper handling the project properly and the client was highly satisfied with it.

How did you come to work with Eyedropper?

We found Marilyn through online, it wasn't easy. We interviewed a few people. Finally, we chose Marilyn.

What is the status of this engagement now? For how long?

The engagement is still ongoing. Marilyn got a second job from HK01 assisting them in opening their second café.

結果和反饋

Could you share the results from this service?

I think Marilyn received another job from the client is the best way to prove her capability.

What distinguishes Eyedropper from other providers?

Marilyn is good at managing clients, especially demanding clients. She was managing four extremely tight deadlines. She met with the client and presented her idea professionally. She delivered the work on time. She is trustworthy, good at creative work to come up with ideas, technical work, artwork and printing work. (It’s not easy to find someone who is creative, yet very good at project management, It’s an entirely different skill.

Is there anything Eyedropper could have improved or done differently?

She is still pretty young and potentially gaining more experience and exposure. Then, she is perfect.

客戶背景

Please describe your organisation.

Gaw Capital Partners is a uniquely positioned private equity fund management company that focuses on global real estate markets. Specializing in adding strategic value to under-utilized real estate through redesign and re-positioning, the company has seized the windows of opportunity presented in the current real estate markets to achieve significant results in property investments and development projects covering the entire spectrum of real estate sectors, including residential development, commercial offices, retail malls, serviced apartments, hotels, and logistics.

機會／挑戰

What challenges were you trying to get Eyedropper to solve?

We bought a property and required a massive redesign and repositioning. We wanted to do marketing to promote that property. The way of the promotion is to publish a book. Unfortunately, we are not familiar with publishing a book. Therefore, we need a person to handle everything for us.

解決方案

Please describe the solution that Eyedropper provides in detail?

Marilyn helped us to come up with the graphic design, theme, layout, book cover design, editing, and looking for the photographer to take photos, looking for the printing company to publish the book. There was another writer for this book. Marilyn helped us to group the writing of him and advised us about the project and also overall coordination. She was not just a designer, but also a project manager handling everything for this book. We are really impressed and satisfy with her performance.

How did you come to work with Eyedropper?

A professional referred her to us. He is our consulting team’s architect. He suggested Marilyn because she is professional and fit to our project.

What is the status of this engagement now? For how long?

It’s been completed. It started from 2015 third second – third quarter to 2016 first quarter. I believe we will have cooperation in the future.

結果和反饋

Could you share the results from this service?

Since this book is not for direct marketing or hard-selling. This book is describing the content of the project through like a novel. The book tells the story about the project, how we overcome the obstacle to get this property repositioning project completed, and eventually an entirely looking property. I can see that people are amazed by the property from looking at the book, so it’s a very positive feedback from her hard work. Based on her performance, we believe there is chance for us to have further cooperation in the future.

What distinguishes Eyedropper from other providers?

We don’t have any experience with others service providers so it is hard to compare. However, we think that Eyedropper is very professional, well-experience in book design and publishing. She can provide suitable and effective advices to us. We are satisfied with her performance.

Is there anything Eyedropper could have improved or done differently?

No. We don’t think so. She is good enough.

客戶背景

Please describe your organisation.

We are a coffee shop located in Tsim Sha Tsui, Hong Kong, opened in Dec 2014. We roast our own coffee beans, that make us different from others competitors.

機會／挑戰

What challenges were you trying to get Eyedropper to solve?

I am good in coffee bean roasting and coffee brewing, but we need a designer to help us in branding, packaging design, etc. We knew Marilyn is a designer. That’s why we hired Marilyn to be our designer.

解決方案

Please describe the solution that Eyedropper provides in detail?

Marilyn involved in branding and all our product design, including, brand label, cafe menu, product packaging and poster. For example, our previous menu was full of texts and it wasn’t attractive at all. We want to make some improvements on it in order to attract new customers. Texts simply look professionals, but not visually appealing to target retail customers. Most of the customers prefer a pleasant looking menu graphics on it.

How did you come to work with Eyedropper?

She is one of our regular customers. Then, we’ve become friends. We found she is a designer providing branding and design services. We were looking for a designer to help us rebrand our shop and products, so it was a perfect timing.

What is the status of this engagement now? For how long?

It is still going on. We are constantly launching new products/ items, therefore we are still in cooperation now.

結果和反饋

Could you share the results from this service?

We have to say that after the re-design and re-branding done by Marilyn, some of the products have a significant improvement in sales. After the re-design of our menu, the boring text/ words have all been transformed to graphic and become very appealing. Some of the product categories that we have been wanting to target see a significant increase in sales. Marilyn highlighted those product categories, , more people are aware and attracted to those products. Marilyn, has efficiently solved the problem for us and contributed directly to our sales. We are highly satisfied with her job performance and professionalism. We also introduced Marilyn to our friends.

What distinguishes Eyedropper from other providers?

Marilyn has more interaction and communication with us compared to the designer we hired before. The previous designer helped us to design a menu, but it was filled with text. You know, professionals like engineers would prefer wording but not the individual retail customers. Most of the customers would prefer a colorful, sharp and attractive menu rather than a book. We don’t want to only target the text readers, we want all our customers are happy and attracted with the menu, and purchase more. Marilyn’s design has successfully improved the sales of some of our products, as well as cut down the sales of the items we make less, and that’s exactly the result what we want.

Is there anything Eyedropper could have improved or done differently?

At this stage, nothing much she needs to improve.