3 Eyes Limited
Promotion Campaign Website for Hung Fook Tong to Increase Brand Exposure and New Product Awareness
Hung Fook Tong – Golden Milk Tea Photo Competition Campaign Mini Site
Client : Hung Fook Tong
Digital Platforms :
Campaign Mini Site
Campaign Objectives :
Increase Brand Exposure & New Product Awareness
Enhance Fans Engagement and Create Viral Effects
Draw Fans Number & Enquiry about New Product
This campaign mini site aims to recruit fans and draw more people “Like” Hung Fook Tong Facebook Fan Page. It also helps to promote and boost awareness of newly launch Golden Milk Tea. To enhance customers’ knowledge concerning product and the brand, users can read detailed information and share to friends to gain extra game points.
User has to select a group to join before uploading a photo with Golden Milk Tea on the mini site. They then need to decorate the photo with Hong Kong style stickers so as to compete in the photo competition. Top winner in Individual Group will get a Canon digital camera as rewards, while top 30 users will get movie tickets instead. As for Company Group, top 10 users who get top votes will get free tea sets for the company as rewards.