For Clients
For Service Providers
Hong Kong (English)
OpenMinds HK
Mid Autumn Festival Mooncake Facebook Campaign - Gain 19K Total Reach, 2.8K Organic Reach and 1.9K Engagement on Facebook
The Solution
• A interactive GIVEAWAY campaign that drives engagement and participation to Luna15’s Facebook
platform.
• Ongoing performance monitoring, content creation (1 post / day) and strategic ad buying.
Campaign Results
• 19,500 total reach in the span of 2 weeks of the campaign period.
• 1,939 total engagement, with 695 Comments /Contest Entries, 360 Shares and 875 Likes.
• 2,863 total organic reach in the initial 2 days of the campaign period with no ad buying.
• A interactive GIVEAWAY campaign that drives engagement and participation to Luna15’s Facebook
platform.
• Ongoing performance monitoring, content creation (1 post / day) and strategic ad buying.
Campaign Results
• 19,500 total reach in the span of 2 weeks of the campaign period.
• 1,939 total engagement, with 695 Comments /Contest Entries, 360 Shares and 875 Likes.
• 2,863 total organic reach in the initial 2 days of the campaign period with no ad buying.
CLIENT: 月高陞 Luna15
INDUSTRY: Consumer Products & Services
CLIENT SIZE: Enterprise
SERVICE:
Advertising & PPC
, Social Media Content Development
, Social Media Account Management
, Social Media Analytics
, Social Media Paid Advertising
, Web & Online Branding
, Social Media Brand Fidelity Management
, Retail Branding
, Retail Environment
, Ad Campaign
LOCATION:
Hong Kong SAR
TARGET AUDIENCE:
B2C
, Corporate Communications
, Local Expertise
, Parents
, Mass Public
, Middle Class
, Adult
The Challenge • To increase brand awareness of Luna15, with the objectives of increasing the fan base while drawing hype to its selection of mooncakes to drive sales conversion before Mid Autumn Festival.
Tags
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