OpenMinds HK
Facebook Campaign: SF Car App Driver Recruitment - Gain 16K Organic Reach and 2.4K Engagements on Facebook
The Challenge
•Done in partnership with our SEO/Google Ad Buying Partners for this project, SF Car App (a subsidiary of SF Express) had an
objective of increasing its online recruitment efforts to obtain more drivers for their app.

The Solution
• A Facebook campaign designed for SF Car App to promote driver sign-ups and recruitment.
• Ongoing monitoring and Facebook ad buying.

The Results
• 1078 Total Comments on the post by interested drivers
and audiences who were interested in the campaign.
• 2,464 Total Engagements on the Facebook campaign post,
with over 47 organic Shares from the audience.
• 16,946 total organic, non-paid reach throughout the
campaign period.

Platforms Used: Facebook
client size CLIENT: SF Express
industry focus INDUSTRY: Transportation
client size CLIENT SIZE: Enterprise
service SERVICE: Advertising & PPC , Social Media Content Development , Social Media Account Management , Social Media Analytics , Social Media Paid Advertising , Web & Online Branding , Social Media Brand Fidelity Management , Retail Branding , Retail Environment , Ad Campaign
location LOCATION: Hong Kong SAR
audience TARGET AUDIENCE: B2C , Corporate Communications , Local Expertise , Men , Low Income , Middle Class
SC Car App
Facebook Page Management