OpenMinds HK
Facebook Campaign: SF Car App Driver Recruitment - Gain 16K Organic Reach and 2.4K Engagements on Facebook
The Challenge
•Done in partnership with our SEO/Google Ad Buying Partners for this project, SF Car App (a subsidiary of SF Express) had an
objective of increasing its online recruitment efforts to obtain more drivers for their app.

The Solution
• A Facebook campaign designed for SF Car App to promote driver sign-ups and recruitment.
• Ongoing monitoring and Facebook ad buying.

The Results
• 1078 Total Comments on the post by interested drivers
and audiences who were interested in the campaign.
• 2,464 Total Engagements on the Facebook campaign post,
with over 47 organic Shares from the audience.
• 16,946 total organic, non-paid reach throughout the
campaign period.

Platforms Used: Facebook
client size 客戶: SF Express
industry focus 客戶行業: 運輸
client size 客戶規模: 大型企業
service 服務: 廣告和PPC , 社交媒體內容開發 , 社交媒體帳戶管理 , 社交媒體分析 , 社交媒體付費廣告 , 網上品牌管理 , 社交媒體品牌忠誠度管理 , 零售品牌 , 零售環境 , Ad 廣告活動
location 地區: 香港特別行政區
audience 目標對象: 企業對消費者 , 企業形象 , 本地化 , 男士 , 低收入 , 中產階級
SC Car App
Facebook Page Management