ECONOMIC DEVELOPMENT COMMISSION VIDEO CAMPAIGN
Client: Commerce and Economic Development Bureau, the Government of the HKSAR
About The Client:
Economic Development Commission ( EDC) is a commission under Commerce and Economic Development Bureau. It aims to provide visionary direction and advice to the Government on the overall strategy and policy.
Branding for a conservative government is a difficult matter. This time, we need to demonstrate the serious government content with an unconventional and eccentric approach.
What We Have Done:
We presented 5 different disciplines in an energetic and vibrant tone and manner which gave a fresh look to the audience. Each working group has its own style and executions, however, the vibe of the campaign is remained consistent.
The success of the video series brought about debut view rates of over 10k for each episode within days upon launch.
Our client also realised the potential of adapting the visual asset from the videos. They revamped the website with the visuals for a consistent brand identity which was a breakthrough to the governmental organizations. (http://www.cedb.gov.hk/citb/edc/tc/home/index.html)
Ep1 多元發展 經濟 level up! (Chinese ver.)
Ep2 全面增值 旅遊 gear up!(Chinese ver.)
Ep3 夢想起動香港start up! (Chinese ver.)
Ep4 力爭上游 航運power up! (Chinese ver.)
Ep5 探索機遇 專業team up! (Chinese ver.)
Ep1 多元發展 經濟 level up! (English ver.)
Ep2 全面增值 旅遊 gear up! (English ver.)
Ep3 夢想起動香港start up! (English ver.)
Ep4 力爭上游 航運power up! (English ver.)
Ep5 探索機遇 專業team up! (English ver.)