Gravitas Partnership
Intercontinental.Hotels Executive Floor Direct Marketing
To increase awareness and imminent launch of Executive Floors to potential customers
To get them to trial the floors and make immediate use of the facility for free
To increase average stay spend and generally upgrade those potential users who would make use of and benefit most
Specially designed DM sent out to 500 existing Inter.Con top spending Executives.
Offers free weekend stay for a partner and themselves on the house providing they have already stayed at hotel on business trip.

73% uptake and ongoing increment to average stay from this particular target
client size CLIENT: Intercontinental.Hotels Group
industry focus INDUSTRY: Hospitality & Leisure
client size CLIENT SIZE: Enterprise
service SERVICE: Advertising Graphic Design , Packaging Design , Brochure Design , Print Design , Direct Marketing , Outdoor Advertising , Print Advertising , Industry Market Research , Consumer Market Research , Outbound Marketing , Product Marketing , Display Advertising , Product design , Ad Campaign , Name, Logo & Position Lines , Brand Identity Guidelines
location LOCATION: Hong Kong SAR
audience TARGET AUDIENCE: B2B , Corporate Communications , Local Expertise , Professional , High Income , Adult
Intercontinental.Hotels Exectuive Floor Launch
Intercontinental.Hotels Exectuive Floor Launch
B2B Marketing
Direct Marketing