Intercontinental.Hotels Executive Floor Direct Marketing
To increase awareness and imminent launch of Executive Floors to potential customers
To get them to trial the floors and make immediate use of the facility for free
To increase average stay spend and generally upgrade those potential users who would make use of and benefit most
Specially designed DM sent out to 500 existing Inter.Con top spending Executives.
Offers free weekend stay for a partner and themselves on the house providing they have already stayed at hotel on business trip.
73% uptake and ongoing increment to average stay from this particular target