Gravitas Partnership
Intercontinental.Hotels Executive Floor Direct Marketing
To increase awareness and imminent launch of Executive Floors to potential customers
To get them to trial the floors and make immediate use of the facility for free
To increase average stay spend and generally upgrade those potential users who would make use of and benefit most
Specially designed DM sent out to 500 existing Inter.Con top spending Executives.
Offers free weekend stay for a partner and themselves on the house providing they have already stayed at hotel on business trip.

73% uptake and ongoing increment to average stay from this particular target
client size 客戶: Intercontinental.Hotels Group
industry focus 客戶行業: 款待和休閒
client size 客戶規模: 大型企業
service 服務: 廣告平面設計 , 包裝設計 , 宣傳冊設計 , 印刷設計 , 直接營銷 , 戶外廣告 , 印刷廣告 , 行業市場研究 , 消費者市場研究 , 推播式營銷 (Outbound Marketing) , 產品營銷 , 展示廣告 , 產品設計 , Ad 廣告活動 , 品牌名稱,商標和品牌定位 , 品牌形象指引
location 地區: 香港特別行政區
audience 目標對象: 企業對企業 , 企業形象 , 本地化 , 專業人士 , 高收入 , 成年人
Intercontinental.Hotels Exectuive Floor Launch
Intercontinental.Hotels Exectuive Floor Launch
B2B Marketing
Direct Marketing