Gravitas Partnership
M&S Loyalty Marketing
To turn mass of weekend window shoppers into paying customers
To increase average basket-spend
A tactical campaign including targeted DMs (acquired lists), in Mall / Shop posters and collaterals with membership card and accompanying ‘cheque-book’ (coupons) with instructions as to how the ‘Privilege’ card scheme worked (collect receipts for 10% discount on next purchase over HK$XX) and how easy it was to use.
Average basket spend increased by more than 40%
This was the most successful loyalty program M&S had ever done, anywhere. They copied the tactics to roll-out all over Europe
Times Direct Marketing Awards Finalist
client size CLIENT: Marks & Spencer (HK)
industry focus INDUSTRY: Retail
client size CLIENT SIZE: Enterprise
service SERVICE: Logo Design , Advertising Graphic Design , Brochure Design , Direct Marketing , Print Advertising , Outbound Marketing , Display Advertising , Retail Branding , Ad Campaign , Name, Logo & Position Lines
location LOCATION: Hong Kong SAR
audience TARGET AUDIENCE: B2C , Local Expertise , Parents , Women , Middle Class , Adult
M&S Loyalty Campaign
M&S Loyalty Campaign
M&S Member Pack
M&S Member Pack
Direct Marketing
Retail Marketing