3 Eyes Limited
Promotion Campaign Website for Hung Fook Tong to Increase Brand Awareness and Fans Engagement
Client : Hung Fook Tong
Digital Platforms :
Campaign Mini Site
Campaign Objectives :
Increase Brand Exposure & New Product Awareness
Enhance Fans Engagement and Create Viral Effects
Draw Fans Number & Enquiry about New Product
The campaign mini site aims to recruit fans and draw more people “Like” Hung Fook Tong Facebook Fan Page. It also helps to promote and boost awareness of newly aunch Fresh Fit Drink. To enhance customers’ knowledge concerning product and the brand, users can read detailed information and share to friends to gain extra game points.
Users have to complete daily and special missions in order to gain game points. Daily mission refers to vote for the items out of 6 categories that they want to get rid of. Users are given 1 chance daily. Game points will be given if what they chose the item gets the most votes within that week. Users can gain extra chance and earn extra points if they buy product and upload a receipt. Special mission includes inviting friends and answering questions on Monday & Friday for lifestyle advice. Top users throughout the whole campaign will get a trip for two to Korea as rewards. Top 5 users of each week will get movie tickets instead.