Client: Hong Kong Design Centre

About The Client:
Hong Kong Design Centre ( HKDC) is the Hong Kong government’s advisor on design. HKDC sets its mission to champion design’s many possibilities and works to deepen design’s impact across all facets of business and society.

Business of Design Week ( BODW) is one of the flagship programme of HKDC every year. It gathers the world’s most outstanding design masters and entrepreneurs to bring new insights on creativity and innovation to the participants.

Challenge:
Our client requested a quality highlight video for the event closing ceremony which required real time editing and revisions.

What We Have Done:
eMotionLAB has been a close media partner with BODW for three consecutive years. Every year, we strike for a new breakthrough on the art direction for the highlight video and impress the participants.

To us, a highlight video is more than summarizing the event features, but also projecting the brand identity of BODW.

Impact:
By employing modernistic motion graphics on live- action footages, the BODW 2016 highlight video captured the key moments of the event and brought a vivid brand identity to the audience.