OpenMinds HK
Facebook campaign: Blush Cosmetics Campaign - Gain 35% Increase in Page Likes and 8K Organic Reach
The Challenge

To increase brand awareness of Blush Cosmetics, with the objectives of increasing the fan base while driving traffic to Blush’s
eCommerce platform in Hong Kong.

The Solution
• A customised GIVEAWAY campaign that encourages engagement & generates clicks to the website.
• Ongoing monitoring, community engagement and ad buying.
• KOL Engagement to increase online sales.

The Results

35% increase in Page Likes in Two Weeks with
no ad buying investment in Page Likes ads.

525 Engagement on Facebook post in Two Weeks
with Ad budget spend of HK $200 only, with
over 180 organic Shares from the audience.

8,000 total organic, non-paid reach throughout
the campaign period.
client size CLIENT: Blush Cosmetics
industry focus INDUSTRY: Consumer Products & Services
client size CLIENT SIZE: Midmarket
service SERVICE: Advertising & PPC , Social Media Content Development , Social Media Account Management , Social Media Analytics , Social Media Paid Advertising , Web & Online Branding , Social Media Brand Fidelity Management , Retail Branding , Retail Environment , Ad Campaign
location LOCATION: Hong Kong SAR
audience TARGET AUDIENCE: B2C , Corporate Communications , Local Expertise , Women , Young Adult , Middle Class
Facebook Page Management