O2O For Local Retailer (Body Reshape Medical Beauty)
The client, a well-known local medical and beauty center, aimed to attract younger customers through the online channel. However, the original website did not perform well and the center contacted Swantix for a solution. After our team of consultants studied all aspects and factors relevant to the prospective client, we made the following four suggestions:
1. Responsive website design to include phone and tablet versions.
2. Thoroughly check the website wording so you can prevent search engines from showing unverified medical services as a reason to abort.
3. Create a promotion registration form directly on the website that is user-friendly and can easily manage customer data.
4. Integrate Google Analytics to help understand the needs of your customers to develop a more market-based advertising strategy.
In designing the website, the Swantix team used the company’s corporate color as the site tone and included a simple, fresh style throughout the site. Adding a full-page banner to the homepage will make your website look more eye-catching and appealing. Clients can also place the latest promotion in a prominent place on the homepage to increase business opportunities.
With this design of a CMS, our client can update the web content on their own simply and quickly, which could save a lot of time and expense in long run.