Hong Kong Airlines – Card Game Facebook Application

Client : Hong Kong Airlines

Digital Platforms :

Facebook Tab Application

Campaign Objectives :

Increase brand exposure and public awareness of new launch route

Increase fans and engagement of HK Airlines Facebook Fan Page

Seasonal greeting for sharing joy and happiness

Increase the viral effects via Facebook wall feed and incentives

What's about?

This Facebook application aims to recruit fans and draw more people “Like” Hong Kong Airlines Facebook Fan Page. It also helps to promote and boost public awareness of the newly launched route to Gold Coast and Cairns. To enhance customers’ knowledge of activities they can enjoy in the two destinations, users can read detailed information regarding tourist spots in Gold Coast and Cairns.

Users have to choose their own game card among 10 cards, in which only one of them is the correct card. There are total 25 activities pictures on the 5 x 5 game card, the pictures is randomly assigned. One picture is announced each week, users with 5 icons of designated activities in a straight line and answer the question correctly to win the prize! Tops 10 users who answer the questions most quickly will win the prizes sponsored by Hong Kong Airlines and Cairns.