HONG KONG SCIENCE AND TECHNOLOGY PARKS (HKSTP) CORPORATION MISSION VIDEO
Client: Hong Kong Science and Technology Parks Corporation (HKSTP)
About The Client:
The Hong Kong Science and Technology Parks Corporation ( HKSTP) aims to create a vibrant innovation and technology ecosystem to Hong Kong with different cross- industries collaborations and communities. The HKSTP has been serving Hong Kong innovative and technology field for a long time.
HKSTP was looking for a creative company to visualize the tedious mission and vision to a great brand story.
What We Have Done:
We used storytelling, a powerful approach to present a history of a brand. It draws people’s attention and attracts them to continue to read on.
From the idea development on its brand history, visual interpretation, characters design, colour application to the transitions, they were all thoughtfully designed to reinforce the corporate identity in the video. With the interesting script, the narration brought the story alive and presented the brand in a lively way.
The brand video has been widely used in different events and exhibitions which successfully presents the HKSTP brand identity.