Jointedheart (Tam’s Shop) – Tams Secret Code Hunting Cross Platforms Campaign

Client : Jointedheart Limited

Digital Platforms :

Instagram & Facebook Application

Campaign Objectives :

Increase the fans number of Jointedheart Facebook Fan Page

Enhance download rates for Jointedheart’s mobile application

Encourage participation and sustainability by referring friends

Increase the viral effects via Facebook wall feed and incentives

What's about?

The campaign aims to celebrate Jointedheart turning into 20th anniversary and recruit fans and draw more “Likes” and “Followers” on Jointedheart Facebook Fan Page and Instagram official account. In addition, 20 iPhone 6s were given during the campaign as rewards to encourage more participation and increase mobile application download rate, also helps to drive more traffic and sales to Tam’s Noodles.

This campaign is executed through offline to online platforms. Users need to spend at least HK$50 to get one Tam’s code, printed on receipt and there is also a QR code on it for users to scan and link to the official Instagram account. Users then need to find out the secret code hidden among the photos. After users collected both Tam’s code and the secret code on Instagram, they could click the link lead to Facebook Tab application for final registration.