Client: Airport Authority Hong Kong

About The Client:
Airport Authority (AA) is a statutory body to strengthen Hong Kong International Airport as the leading international aviation hub and a key engine for the economic growth of Hong Kong. While Civil Aviation Department (CAD) ensures that a high standard of safety in the provision of air navigation services is established, achieved and maintained.

Challenge:
The Third Runway System (3RS) is a controversial project. We have to articulate the benefits of the system with an infographic series for the AA. For the CAD, we have to explain the myths and misunderstanding on aviation in a less serious form.

What We Have Done :
The three episodes communicate different features of the 3RS and the new terminal. Complex and factual information is streamlined into easily digestible bites for mass audiences as short-form videos.

We used a delightful approach to visualize the myths in the CAD video series which is easier for the audience to understand.

Impact:
Aligning with client’s image as a world-class airport, the project with a sleek and sophisticated illustration style has appealed to the general public.