To start with, a website SEO audit is an analysis that seeks to uncover your site’s level of search visibility. This analysis gives you a deeper understanding as to why your website is not generating as much traffic or why the sales and conversions are not at par with your expectations.
【Website SEO】The Steps to help implement Improvements from Your SEO Audit
The audit assesses your website’s content current status while identifying strengths, weaknesses, and potentials for the future. And while this has for the longest time been reserved for technicians and developers, business owners can now run their own audits, and most importantly, act on them.
You Don’t Need a Degree in Computer Science Either
Though auditing and implementing changes may sound like rocket science, it doesn’t have to be. In fact, the entire process can take as little as hours and not weeks, especially if yours is a small to medium-sized site.
And just like with any other analysis program, learning how to use the different tools at your disposal is essential.
This article will delve into some of the measures that entrepreneurs can take to improve their Website SEO results to generate the desired traffic and improve on sales. So, here are the steps to follow when implementing changes from the audit;
I. Prioritize your Actions Based on Their Impact
The audit process can be a little overwhelming, especially if you’re dealing with hundreds of pages. To tackle this, group the results of the analysis based on the impact they’ll have on your site’s ranking.
There are over 200 different factors that Google uses to determine how well your site ranks on search engines. So, start implementing the improvements that will boost your Website SEO ranking more as you move on to the least. This way, you can actually keep track of the improvements and appreciate the analysis better.
II. Optimize the Content to Suit Your Target Market’s needs
Content optimization is essential regardless of the shape and size of your business. Content marketers must do more than create good content- optimize it to ensure it’s relayed to the right audience and on time!
Optimizing your content for your readers gives you a competitive advantage and increases the conversion rate. More people are able to get your content, and better still, get a better understanding of what it is that you’re selling.
There are various tools including Yoast, that help to curate your content, titles, and meta description in a way that makes it easier for Google to index your pages. You can also use the traditional and useful method of copying and improving. And don’t get me wrong. Don’t go out there copying everything from your competition.
Learn and Improve!
Look at your competitors who are doing well and study what it is they are doing differently. How are they curating their content? What improvements can I make on my content to compete? What media are they using on their site? All these questions will help you pick yourself up and optimize your content correctly.
Content optimization doesn’t have to stop at creating and promoting readable, user-friendly content. No! Rearrange your site so that the most popular pages come first. This gives you a good head start and increases the chances of people looking into more of your content while at the ‘popular’ page.
Some of the common optimization pointers include;
· Adding relevant headings to your articles to organize the content makes it easier to read.
· Increasing the length of your articles appropriately makes the content impressive
· Introducing images and explainer videos to your site boosts engagement
· Improving the title’s outlook appropriately increases traffic
So, break down the optimization steps and start with the ones that will have more impact on your Google ranking.
III. Utilize Backlinks
Backlinks are probably the best way to move up the Google rankings ladder. These links direct to your website from another site, giving Google the impression that you’re a master in your niche.
A single backlink can improve your SEO, increase your site’s Domain Authority, and most importantly, generate more traffic to your website.
So, how do you go about getting backlinks to form a trail that search engines can track back to your site? Well, there are different ways to get backlink opportunities from highly authoritative sites. Firstly, you can pay top dollar for a link that can potentially transform your metrics for the better.
However, different websites vary in terms of their backlink rates. So, if you find the rates to be too high for you, there are a number of ways to get backlinks for free.
· Write more authoritative content than your competitor- probably the best way to get a backlink for free, there’s no harm in dethroning your competitor. Regardless of your niche, there’s someone at the top of the search rankings. So, go out and study why they are doing good and outperform them.
What keywords are they using? How about the different types of media? Who do they link to? All these questions will help you curate authoritative content that answers the right questions for readers. This way, you’re more likely to get recognition from both Google and the authoritative site for a free backlink.
· Link the authoritative website- When search engines are gauging the quality of your content, external links are an important factor. Google wants to know who it is that you’re referring your readers to. So, it gauges your competency based on the trustworthiness of your links.
However, make sure you inform the site owner that you’ve linked them to your content. Apart from Google using the link for categorization, this strategy can help you get a free backlink from the site.
· Write guest articles. Probably the oldest of the tricks, this is a sure way to get a free backlink. However, your content must be convincing for the authoritative site to even consider. Remember, these sites receive tons of guest article requests and you must be on you’re A-game to go through.
So, make sure you do your homework and submit an informative and captivating piece. Otherwise, getting a backlink shouldn’t be a problem.
There are tools like MonitorBacklinks, Cognitive SEO, and Linkody that help you to see who’s talking about you online. By monitoring your website’s backlinks, you’ll maintain your link building efforts appropriately to ensure that traffic and sales are never affected.
And that’s it! Website SEO auditing is an important part of ensuring that you make the most out of your site. There are numerous tools available for you to analyze and get a deeper understanding of why your website isn’t generating as much traffic or why the sales and conversions are not as good.
Once you have the results, decide on the relevant improvements to make and group them based on their degree of importance. Start with the ones that will have the greatest impact on your search ranking and proceed with the rest. Moreover, optimize your content appropriately to suit your target audience and utilize backlinks to get Google aware of your site.
Is the process overwhelming for you? It happens! Get someone with the relevant experience and let them take you the process.
Don’t miss out on this chance to get to the top of Google ranking!
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