D Park – Flipping Game Facebook Application

Client : D Park

Digital Platforms :

Facebook Application

Campaign Objectives :

Increase brand exposure and media coverage of campaign

Increase fans and engagement of D Park Facebook Fan Page

Encourage participation and drive traffic to D Park by viral effect

Increase the viral effects via Facebook wall feed and incentives

What's about?

This Facebook application aims to recruit fans and draw more people “Like” DPark Facebook Fan Page. It also helps to promote and boost public awareness of the Nippon Animation Exhibition. To enhance customers’ knowledge of Nippon Animation and encourage interest and boost traffic to the exhibition, users can read detailed information regarding each animation before starting the game.


The flipping game is a time challenge, the fastest the user can match all cartoon name with corresponding scene, the higher rank the user will be. Users can play unlimited times each day. Top user throughout the whole campaign will get $5,000 travel voucher as rewards. Top 10 users of each week will get Animation theme souvenirs as rewards.