【Video Production Cost & Pricing】
Hong Kong Short Film Price Guide 2021
Video is a medium for customers to understand a product or a service within the shortest time and it is an essential component in marketing. Promotional video can be classified into location shooting or animated video. Animation is good for expressing complicated ideas while location shooting is able bring the customers close to reality.
Video production involved various techniques and one good example is creative story-telling. While animated introductory video requires talented illustrators and different digital techniques. As for location shooting, many different equipment and a well-versed shooting crew are necessary.
The following is a guide which you can use for budgeting and production of video shooting and motion graphic video:
The following is a guide which you can use for budgeting and production of video shooting and motion graphic video:
【Video production Cost, Rate Comparison】
The suggested pricing is based on a 90-second length animation video / The suggested pricing is based on a 2-3 minutes live shooting film
| Low cost | Average cost | High cost | |
| Price | HKD 20,000 - HKD 50,000 | HKD 60,000 - HKD 120,000 | HKD 150,000 or more |
| Story, script | Clients provide / simple templated scripts | Customized scripts | Creative scripts |
| Type | Simple and templated animation / Standard live shooting | Tailor-made animation images / customized live-action shots | Tailor-made high quality animation images / 3D effect / Fully customized live-action shots |
| Actor * Only suitable for live filming |
Clients provide | Provided by the production company | Provided by the production company |
| Scenes * Only suitable for live filming |
Clients provide | Provided by the production company | Provided by the production company |
| Animation imgae * Only suitable for live filming |
Choose from ready-made libraries | Newly created animation images | High quality newly created animation images /3D effect |
| Subtitle | Included | Included | Included |
| Soundtrack | Choose from ready-made libraries | Choose from the quality music library | Choose from the quality music library / Composing |
| Dynamic image design | Choose from ready-made libraries | Customized moving images | Customized high quality moving images / 3D effect |
| Special effects | General | High quality | High quality |
| Suitable for | Training / Event | Corporate Image / Corporate Presentation / Product Promotion | High return advertising / Viral effect / Corporate image / Corporate presentation / Product promotion |
*Substantial service details are subject to the signed contract
Why is 2Easy superior to other platforms?
1. Personalized recommendation
Several services matching platforms in the market adopt a first-come-first-served system, that means, clients receive bids from quick responding service provider, but not the right one. We believe that it's not an appropriate matching system when comes to video production projects, as they are more complicated and do not meet clients' needs. 2Easy guarantees personalized recommendations, we recommend 2-3 most suitable production agencies according to customer needs. If clients are not satisfied, we follow up to ensure customer satisfaction.
2. Only quality agencies exclude freelancers
Unlike other service matching platforms, they do not have quality control over their service providers. You can only find excellent quality video production companies on the 2Easy platform excluding Freelancer. All company portfolio and service quality are certified by the 2Easy strict quality assurance team.
What are the potential risks searching for video production agencies online?
In general, 7 out of 10 business clients are dissatisfied with the service providers they find. Different from other low-skilled services (such as appliance repair and cleaning), video production is varied and complicated. Service providers claim that their services meet clients' need. In fact, customers do not understand service providers' skills, past clients, previous experience, etc. There are plenty of agencies in the market, and 2Easy is a third-party appraiser to verify their quality with a full grasp of the market information. We follow up with projects of different clients, allowing us to gain a wealth of experience and Insider information to handpick the most suitable agencies for our customers, thus greatly reduce the risk of project failure.
Using video to illustrate your products or service solutions and abstracts such as workflows of products and services, can enhance consumers’ product impressions. There are three stages of production for both animated videos and location shooting: Pre-production, Production and Post-production. Pre-production is the key factor that decides the quality of video. The video must be innovative and unique to create a deep impression on the audience and to send out the corporate message accurately. The quality of the video producer to a large extent depends on their level of creativity.
Charges for Video Production:
The price varies greatly for different types of video such as corporate introductory video, promotional video, web advertisement video, motion graphic video, etc. This is due to the skills and technologies require for different contents.
Using motion graphic promotional video as an example, the cost starts from HKD 30 000 for a two minutes stock footage. This type of budget animated video generally chooses resources from a library of pictures and the customer cannot create their exclusive animated characters. This is suitable for start-ups and small enterprises with budget constraint. If the customer wants to have customized animations and higher quality two minutes video, the starting cost is HKD 70 000. The cost will start from HKD 100 000 for 3D animated and high-quality video of two minutes.
For location shooting video, the budget is mainly spent on the shooting crew. Typically, a professional production crew charges HKD 30 000 onwards for a two minutes video.
Most video production companies will provide flexibility in their package which they can adjust the services rendered according to your allocated budget. Promotional video is usually the customers’ first understanding of your company. Therefore, the results will be disastrous for your business if the video does not represent your company properly. In the end, the savings may not be able to offset the future losses.
Using motion graphic promotional video as an example, the cost starts from HKD 30 000 for a two minutes stock footage. This type of budget animated video generally chooses resources from a library of pictures and the customer cannot create their exclusive animated characters. This is suitable for start-ups and small enterprises with budget constraint. If the customer wants to have customized animations and higher quality two minutes video, the starting cost is HKD 70 000. The cost will start from HKD 100 000 for 3D animated and high-quality video of two minutes.
For location shooting video, the budget is mainly spent on the shooting crew. Typically, a professional production crew charges HKD 30 000 onwards for a two minutes video.
Most video production companies will provide flexibility in their package which they can adjust the services rendered according to your allocated budget. Promotional video is usually the customers’ first understanding of your company. Therefore, the results will be disastrous for your business if the video does not represent your company properly. In the end, the savings may not be able to offset the future losses.
Services for Video Production:
Animated Video Service: A substantial number of professions are involved. Firstly, planning such as conceptualizing, collating of trade-related information, script writing, copywriting, etc. are required at pre-production. Subsequently during production, graphics and animations artists are involved. Then, subtitling, creating special effects, dubbing, etc. are needed during post production.
Location Shooting Service: During pre-production, other than conceptualisation, equipment preparation, scouting of location, characters audition, etc. are required. On the actual day of filming, a crew of professionals that includes camera operators, lighting technicians, audio technicians, directors, actors and so on must be engaged. At post-production, editing, animation, motion graphics, special effects, transcription, etc are involved.
Video production can be also be classified into corporate video, advertisement video, training video, promotional video, case study video and so on.
Location Shooting Service: During pre-production, other than conceptualisation, equipment preparation, scouting of location, characters audition, etc. are required. On the actual day of filming, a crew of professionals that includes camera operators, lighting technicians, audio technicians, directors, actors and so on must be engaged. At post-production, editing, animation, motion graphics, special effects, transcription, etc are involved.
Video production can be also be classified into corporate video, advertisement video, training video, promotional video, case study video and so on.
Additional Services for Video Production:
Typically, media production companies will provide a basic service package. However, when there are additional requirements such as customizing motion graphics or engaging highly paid celebrities, additional charges will apply. During production, any changes to the existing terms and conditions may also lead to additional charges.
Video Production Payment Schedule:
In general, video production services are charged in stages.
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved. At this stage, it involves video content, concept wireframe, resource proposal, and animation planning.
4. Service completed
Clients and the agency are responsible for the final version of the video. If the clients accept the final deliverable, they then need to make the remaining payment in order to receive the final piece of work.
1. Recommended by 2Easy
According to clients' needs, 2Easy will recommend 2-3 most suitable agencies for free. Client and agency have a preliminary discussion and understand their company background and project details. Then, the agency delivers a proposal and quotation.
2. Client makes a hiring decision and a deposit payment
Client selects the most desirable agency, signs the contract and makes a deposit payment. (2Easy also offers an optional Escrow payment service. The client makes the first payment to 2Easy, 2Easy only releases the payment after the agency has accomplished and delivered the work, and it is approved by the client.)
3. Complete the initial phase, the second payment schedule due
Upon completion of the initial phase, the client makes the second payment if it's been approved. At this stage, it involves video content, concept wireframe, resource proposal, and animation planning.
4. Service completed
Clients and the agency are responsible for the final version of the video. If the clients accept the final deliverable, they then need to make the remaining payment in order to receive the final piece of work.
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Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
QUESTION 1：How can 2Easy helps finding video production agencies?
There are three key reasons:
1. 2Easy accurately assesses the pros and cons of different producers and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for video production agency without expertise. The quality of most production houses sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each company by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable video production company based on clear understanding of client needs:
Each company has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent video production houses with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agency for each task, greatly reducing time, cost and risk for the client.
3. Data-driven agency appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view comapny ratings and reviews to identify the best agency for them. We also collect data from all our companies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the video production houses we recommend.
1. 2Easy accurately assesses the pros and cons of different producers and reduces the risk of failures:
Many corporate customers end up with disappointing results when sourcing for video production agency without expertise. The quality of most production houses sourced online is highly inconsistent, and the typical client may not be able to accurately ascertain their capabilities. 2Easy ensures the quality of each company by evaluating their prior works and portfolios. On top of this, we are also stringent in verifying their backgrounds, operational scale and strengths.
2. 2Easy can recommend the most suitable video production company based on clear understanding of client needs:
Each company has different strengths and areas of expertise, and a good match is critical to ensure successful project delivery. 2Easy also has an established network of independent video production houses with full knowledge of their capabilities and expertise. Armed with clear requirements from the client, 2Easy can carefully select and recommend the most competent and well-suited agency for each task, greatly reducing time, cost and risk for the client.
3. Data-driven agency appointments and 2Easy's expert advice:
On the 2Easy platform, clients can monitor their project status or view comapny ratings and reviews to identify the best agency for them. We also collect data from all our companies and translate these into meaningful charts and diagrams. Along with our expert advice, you can quickly gain clarity and understanding of the market and be confident of appointing the video production houses we recommend.
QUESTION 2：Which type of company is the 2Easy platform most suited for?
1. SMEs all the way to large multinational companies:
2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g. total project budget of less than HKD20,000), we recommend sourcing for independent freelancers or using existing online video builder platforms to build a simple animation clip.
2. Customers who need multiple quotes at the same time:
Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple companies for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate video production firms for submissions.
3. Companies sourcing for new development agencies:
It is a norm for companies to rotate through different video production agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative video production firms who will help you push the boundaries.
2Easy is a qualified and professional platform specializing in servicing corporations. If your project is quite small in scale (e.g. total project budget of less than HKD20,000), we recommend sourcing for independent freelancers or using existing online video builder platforms to build a simple animation clip.
2. Customers who need multiple quotes at the same time:
Some companies require projects to go through a series of tendering procedures, including quotations and proposals from multiple companies for comparison. 2Easy is perfect in this scenario. Simply tell us the requirements of your project and the number of quotations required, we will select the appropriate video production firms for submissions.
3. Companies sourcing for new development agencies:
It is a norm for companies to rotate through different video production agencies on a regular basis. This practice increases the enterprise’s exposure to new technologies and trends. In our fast-paced business environment where consumers are ever-hungry for change, continuous evolution is a core driver for many businesses. 2Easy understands and can recommend innovative video production firms who will help you push the boundaries.